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Ferodo Brake Pads, in conjunction with Midas, recently collaborated in the
making of the latest Stay Alert Stay Alive feature.
The Stay Alert Stay Alive project is essentially a social responsibility project
focussed on improving driver safety on South African roads and is strongly supported
by Federal-Mogul, manufacturers of Ferodo. In this feature, emphasis was placed
on the need to replace brake pads timeously with a quality product to ensure
maximum stopping ability. Shooting took place at Gem Midas in Germiston and
at a Speedy fitment centre in Kyalami. The 60 second feature will be flighted
on SABC 3 a minimum of eighteen times.