Ferodo and Midas invest in road safety
Ferodo Brake Pads, in conjunction with Midas, recently collaborated in the
making of the latest Stay Alert Stay Alive feature.
The Stay Alert Stay Alive project is essentially a social responsibility project
focussed on improving driver safety on South African roads and is strongly supported
by Federal-Mogul, manufacturers of Ferodo. In this feature, emphasis was placed
on the need to replace brake pads timeously with a quality product to ensure
maximum stopping ability. Shooting took place at Gem Midas in Germiston and
at a Speedy fitment centre in Kyalami. The 60 second feature will be flighted
on SABC 3 a minimum of eighteen times.
